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LASIK Counselor / Patient Educator

Company: CVP Physicians
Location: Norfolk
Posted on: July 29, 2022

Job Description:

The Patient Educator assists in the interface between potential/current patients interested in cataract surgery and the medical, technical and administrative staff of the practice. The Patient Educator provides face-to-face screening, balanced education and counseling to prospective patients regarding the benefits of intraocular lens options, including elective options with advanced-technology lenses (ATIOLs). In addition, the educator discusses cost and payment options for these elective services. The educator implements all facets of relationship management systems including data entry of marketing and outcome data.--

  • Demonstrates quality patient service during interactions with patients, coworkers, and vendors
  • Exhibits a positive attitude and is flexible in accepting work assignments and priorities
  • Meets attendance and tardiness expectations
  • Is dependable; follows policies and procedures
  • Maintains professionalism in interactions with patients and coworkers
  • Performs quality work and consistently exhibits initiative --ESSENTIAL DUTIES AND RESPONSIBILITIES
    • Acts as a point of contact for IOL patient inquiry, education/counseling, as well as initial information gathering. This includes: Helping patients evaluate their vision goals post-cataract surgery, providing information regarding eye anatomy and the cataract surgical procedure, educating patients on each lens option for their situation, and explaining the benefits of these options.
    • Assists physicians with daily patient flow and act as a liaison between the patient and physician, coordinating with practice staff to ensure seamless patient transfers.
    • Maintains a thorough understanding of payment options and provides explanation of these options with prospective patients.
    • Facilitates communications within EMR, email, or other web-based systems including follow-up phone calls and correspondence required to maintain patient relationships with the practice, promptly and in a patient friendly, customer service orientated manner.
    • Compiles and generates patient data using tracking tools and/or spreadsheets.
    • Contributes to practice development through collaboration with administration for patient incentive letters, marketing for promotions, and gathering patient testimonials for practice materials and social media.
    • Engages with representatives from manufacturing companies of IOLs (ie. Alcon, B&L, AMO, etc.) to remain current on marketing practices/promotions and patient education tools.
    • Sends practice, product and/or treatment, and financing information via email or regular mail to non-closed leads (letter and brochure). Makes follow up phone inquiries and record progress using tracking tools and/or spreadsheets.
    • Conducts Doctor-to-Doctor calls and Doctor-to-Patient calls via phone, email, or EMR.
    • Monitors and updates the supply of educational materials for cataract surgery and IOLs throughout the reception areas for the practice.
    • Maintains excellent communication/professional relationship with referring doctors and staff.
    • Other duties as assigned. --JOB QUALIFICATIONS--To perform the job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily with or without reasonable accommodation. The requirements below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.--EDUCATION AND/OR EXPERIENCE
      • Bachelors Degree preferred
      • Proven excellent communication skills (verbal and written) and computer experience, including Word and Excel.
      • Previous experience in at least two (2) of the following areas required: Customer service, Marketing, Sales, Medical/Healthcare and/or Ophthalmology/Optometry, Patient Advocacy/Education
        • Excellent verbal/written communication skills to communicate effectively with patients, physicians, and practice staff
        • Strong interpersonal skills and friendly demeanor to engage patient and help them feel at ease
        • Strong organizational skills and a proven ability to multitask
        • Proactive work ethic with a self-starter mindset to ensure adequate preparation prior to patient counseling
        • Demonstrated maturity that allows him/her to relate to the needs/frustrations of the cataract patient and maintain a high degree of professionalism
        • Strong telephone and computer skills (ie. Word, Excel)

Keywords: CVP Physicians, Norfolk , LASIK Counselor / Patient Educator, Other , Norfolk, Virginia

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