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Staff VP and Local Market Product Lead

Company: Anthem, Inc.
Location: Norfolk
Posted on: May 3, 2021

Job Description:


SHIFT: Day Job

SCHEDULE: Full-time

We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, in-cluding more than 42 million within our family of health plans - that's one in eight Americans!

Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. At Anthem, we are focusing on building a brighter future where health care is affordable, accessible, personalized, and un-complicated.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

Staff VP and Local Market Product Lead (Commercial Business Segment)

Role Mission

Drive local market products and segments strategy, by ensuring local market strategy are aligned and reflective of local market insights and spearheading innovation, in coordination with Regional President and State Plan Presidents

Role Duties and Responsibilities

Responsible for leading a team developing product strategies across all commercial segments. Primary duties may include, but are not limited to:

  • Develop competitive local market strategy across products and segments and serve as the single point of accountability at the local plan level across the product lifecycle.
  • Provide insights to the local markets from the Products and Segments organization.
  • Communicate local market insights to Products and Segments organization. Pressure test strategies with Products and Segment leadership as appropriate to ensure differentiation in local mar-kets.
  • Connect DBG and IngenioRx strategy with local markets.
  • Ensure ongoing performance management of local market strategies through crafting of key KPIs and development of appropriate tracking methods (e.g., performance dashboards).
  • Use performance management metrics to understand existing performance gaps and develop appropriate interventions.
  • Proactively identify and pursue innovative models to lead the local market compared to competitors.
  • Frames and answers key design questions across products, markets, and segments to improve Anthem's value proposition in the market.
  • Hires, trains, coaches and evaluates performance of direct reports.

(Official Title: Staff VP Product Strategy)

2 Openings : East Region Market Lead (Atlanta, GA preferred, however, open to other Anthem Blue office locations in the Central and East regions) and West Region Market Lead (any Anthem office in California, however, open to other Anthem Blue office locations in the West region).

Anthem Blue states: South Portland, ME; Manchester, NH; Wallingford, CT; New York, NY; Atlanta, GA; Indianapolis, IN; Mason, OH; Louisville, KY

St. Louis, MO; Richmond/Virginia Beach, VA; Waukesha, WI; Los Angeles, CA; Denver, CO; Las Vegas, NV


  • Requires a BA/BS; 10+ years of experience in product strategy methodology, design and use of market research to inform strategy, or any combination of education and experience providing an equivalent background. MBA or MHA preferred.
  • 10+ years of progressive sales and marketing experience for commercial segments in health insurance.
  • Demonstrated experience in leading the design and execution of commercial strategies for one or multiple segments.
  • Experience managing the performance and operations of multiple segments and investment/initiatives.
  • Demonstrated track record of creating top line growth by developing marketing strategies for various businesses and products.


  • Deep understanding of market trends and developments in commercial segments (Individual, Small Group, and Large Group).
  • Knowledge of commercial customers and customer needs in the segments.
  • Strong understanding of market-leading practices, competitive intelligence, and cutting-edge innovation in the market.
  • Strong network of key industry players (e.g., top tier brokerages and consultancies).


  • Ability to fluidly navigate matrixed organization
  • Ability to deliver on margin commitments
  • Excellent sales and negotiation skills
  • Excellent product management skills
  • Excellent people development skills


  • Innovative
  • Execution-driven
  • Operationally-focused
  • Strong judgment
  • Analytical thinker

Applicable to Colorado Applicants Only

Annual Salary Range*: $157,360.08 - $196,700.04

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

  • The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Keywords: Anthem, Inc., Norfolk , Staff VP and Local Market Product Lead, Other , Norfolk, Virginia

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