Develops and executes communications that support the strategic
goals of CVP and its subsidiaries in the delivery of key messages
that enhance the image and increase awareness of all partner
Demonstrates quality patient service during interactions with
patients, coworkers, and vendors:
- Exhibits a positive attitude and is flexible in accepting work
assignments and priorities
- Meets attendance and tardiness expectations
- Is dependable; follows policies and procedures
- Maintains professionalism in interactions with patients and
- Performs quality work and consistently exhibits initiative
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Oversees social media footprint (Facebook, Twitter, Google+,
LinkedIn, etc.): Creates content for the conversation calendar,
Develops a strategy for boosting social content, Responds to
comments and engages in conversation, Works with external partners
to source assets, Measures results and integrates lessons.
- Leads the development of content and planning for the partner
practices websites: Develops the plan for website content, Keeps
website content current, Creates and maintains a blog, Partners
with the agency to strengthen and improve the site, Measures
results and integrates lessons.
- Designs, builds, creates, researches and facilitates an
on-going public relations program. This includes developing and
pitching stories and setting meetings with doctors, patients,
reporters and editors of important media outlets.
- Designs, builds, creates, researches and maintains an
electronic newsletter program targeting patients and influencers
and coordinates the distribution of content.
- Helps the marketing team with activities around partner
practice events, health fairs, screenings or social meetings.
- Possesses strong verbal, written presentation skills and has
experience managing CRM databases.
- Project management skills and be able to work independently and
as a member of a group in a cooperative and collaborative
- Critical thinking skills and the ability to present and justify
decisions and strategies to management.
- Interpret new marketing communication trends and incorporate
those in campaigns where appropriate.
- A forward-looking focus on new marketing trends and the ability
to incorporate trends into campaigns where appropriate.
- Other duties as assigned.
JOB QUALIFICATIONS To perform the job successfully, an
individual must be able to perform each essential duty and
responsibility satisfactorily with or without reasonable
accommodation. The requirements below are representative of the
minimum knowledge, skill, and/or ability required. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential duties and responsibilities.
To perform the job successfully, an individual should
demonstrate the following:
Ability to define problems, collect data, establish facts, and
draw valid conclusions. Ability to interpret an extensive variety
Communicates in an open and concise manner. Exhibits good verbal
(one-to-one and one-to-group) communication skills. Identifies and
resolves communication barriers (involving self/others). Writes
effective business communications. Conducts effective meetings.
Participates effectively in meetings. Communicates effectively at
all levels of the organization.
Develops creative ideas and innovative approaches to improve
things such as teamwork, patient care, work processes, or
Plans and organizes own work. Recognizes when a system or
process is not producing the desired results. Determines the cause
of problems before taking action. Gathers relevant information when
necessary. Systematically generates and evaluates alternatives and
solutions before making a decision. Thinks in a logical,
disciplined manner. Manages time efficiently. Manages multiple
INTERPERSONAL AND TEAM
Facilitates communication. Solicits constructive and critical
feedback for self development. Develop relationships that establish
a sense of openness, concern, confidence, and trust. Gains
cooperation and action from team members. Modifies style to be
appropriate for each situation. Solicits and listens actively to
the opinions and suggestions of others. Confronts problems and
Takes responsibility for personal actions. Achieves results on
time and within budget. Develops work skills to enrich current job
and/or accept additional responsibilities. Takes appropriate action
as problems or opportunities arise. Recognizes and acts upon
opportunities for continuous improvement. Volunteers to help others
when a need is identified. Responds to requests, suggestions, and
leadership from management willingly and openly. Understand team
members needs and requirements.
Committed to professional/personal growth and development.
Active participant in practice, department, and team activities and
goals. Proactive in continuing to enhance leadership skills.
Contributes to an enthusiastic, positive work environment. Promotes
unified culture and systems. Possesses a commitment to quality and
excellence. Sets a proper example for others to follow. Sets
priorities with a proper sense of importance. Follows through on
assignments to assure successful completion. Balances big picture
with day-to-day requirements and details. Values diversity in
culture, ethnic background, thought, etc. Maintains composure when
dealing with emergencies and crises.
EDUCATION AND/OR EXPERIENCE
- Requires a Bachelor degree with an emphasis in Communication or
- Must have 3 or more years marketing experience with an
advertising agency, a news outlet, or a corporate marking
- Must have experience managing websites, PR campaigns,
newsletters, and social media outlets.
- Must also have experience with pitching and developing stories
and managing relationships with journalists.
- Must have proficiency in computer skills, especially word
processing. Experience with WordPress and Photoshop is a plus.
- Must have exemplary organizational and interpersonal skills,
and the ability to exercise professional judgment and maintain
professional comportment under internal and media pressure.
- Must possess strong editing, writing, excellent proofreading,
and interviewing skills.
- Full knowledge of grammar and proficiency in verbal and written
use of the English language essential.
- Must have excellent typing ability and telephone skills.
- Must have understanding of Internet as integral piece of public
relations/marketing strategies. Requires proven ability to juggle
CERTIFICATES, LICENSES, REGISTRATIONS
Indicate the amount of time spent for each activity required as
it relates to the essential functions.
% of Time
% of Time
Vision color vision
Vision depth perception
Vision peripheral vision
Vision ability to adjust focus
Fine Motor Skills
Use of Hands
Other (please describe)
Location: Work takes place in a normal office/clinical
environment. Travel to other CVP locations may be necessary to
fulfill essential duties and responsibilities of the job. Thus,
those needing to travel for work must have access to dependable
transportation, and driving record must meet company liability
Exposure: Works in normal office environment during normal
business hours. May be exposed to blood or bodily fluids. May also
be exposed to various cleaning supplies.
Equipment: The equipment typically used in this position is a
computer, fax, copier, printer, scanner and telephone. Must have
good working knowledge of Word, Excel and Access. Other equipment
may be used as needed. Personal Protective Equipment (PPE) follows
standard precautions using personal protective equipment.
This job description is intended to convey information essential
to understanding the current scope of the job and the general
nature and level of work performed by current job holder(s) within
this job. This job description is not intended to be an exhaustive
list of qualifications, skills, efforts, duties, responsibilities
or working conditions associated with the position. CVP reserves
the right to change the expectations of the job and assign or
reassign duties and responsibilities at any time.