CHIEF COMMUNICATIONS AND COMMUNITY ENGAGEMENT OFFICER
Application Deadline: Posted until Filled
Posted : July 21, 2020
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Job Description Full-Time and Permanent; Exempt; 7.5
Hours/Day; 252 Days/Year; 12 Months/Year
The employee who serves in this position performs executive
level responsibilities related to leading Norfolk Public Schools’
public relations and communications with media and other groups as
well as leading the school division’s community engagement efforts.
The employee oversees the coordination and implementation of
communications, media relations, and assists with crisis
communications. Additionally, the employee is responsible for the
development and implementation of division level initiatives that
support community engagement. Work includes developing programs,
plans, standards, policies, and procedures that promote and
publicize Norfolk Public Schools’ programs, staff, and student
activities. Other areas of responsibility include: the development
of comprehensive communications campaigns for client departments;
supervision of the division-wide volunteer program; maintenance of
the school division’s website; supervision of all of the school
division’s programming on Chanel 47; development and execution of
written communications and crisis communications plans for the
school division; production of division-wide publications; and
execution of internal communications outreach. The work requires a
broad knowledge of the organization and policies and regulations
affecting the school division and the ability to interact
effectively with executive team members and top level officials
regarding sensitive, confidential, and controversial matters.
Work is performed under the general supervision of the
Superintendent of Schools. The employee supervises staff assigned
to the Division of Communications and Community Engagement which
includes the NPS Print Shop and the mailroom.
ESSENTIAL FUNCTIONS OF THE CLASS (may not include all duties
Leads, plans, and directs a program for selection and assignment
of highly qualified personnel.
Establishes, develops, and maintains effective relations with
the news media to ensure fair, balanced, and comprehensive media
coverage of the school division’s programs, activities, and
Creates plans and strategies to address communication
challenges/opportunities and public information needs on behalf of
Norfolk Public Schools as deemed appropriate by the Superintendent
Manages communication outreach endeavors, including maintaining
media relations, organizing special events, and publishing all
legal notices concerning the school division’s business.
Develops and implements the Norfolk Public Schools’
Communications Plan (including crisis communications) in
conjunction with various internal and external department, and
provides assistance, training, and tools for staff to assist in
carrying out the communications plan.
Handles crisis communications efforts.
Assists with communications in crisis situations and responds to
questions from the public and school employees regarding the
actions of the School Board.
Manages and implements strategies that mobilize people to
advocate for and volunteer for the school division.
Manages strategies for engagement of people, both
within and outside of the school division, in opportunities to
support the School Board’s mission, goal, and objectives.
Develops, coordinates, and executes
effective outreach initiatives, programs, and events to
effectively engage community stakeholders.
Writes speeches for School Board members and the Superintendent
of Schools as requested by the Board and directed by the
Superintendent of Schools; composes correspondence on matters
pertaining to the School Board for the Chairman’s signature and
assembles information requested by School Board members.
Provides a professional development plan and training
opportunities for staff within the Division of Communications and
Assists in the design and layout of publications that deliver
the message of Norfolk Public Schools.
Develops, reviews, and edits departmental publications,
speeches, and news releases.
Effectively manages personnel issues and concerns.
Provides general supervision and makes recommendations for
increased efficiency and effectiveness of the NPS Print Shop (NTC)
and the mailroom (central administration).
Supervises the development and execution of the Division’s
Serves on division level committees as directed by the
Superintendent of Schools.
Attends and participates in School Board meetings and conducts
presentations for the School Board as directed by the
Superintendent of Schools.
Performs other duties as directed by the Superintendent of
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Thorough knowledge of media, public, and community relations
functions, principles, concepts, practices, and strategies.
Thorough knowledge of multi-media and multi-faceted
community-oriented communication strategies and techniques.
Thorough knowledge of the fundamental principles of budget
Ability to plan, coordinate, organize, schedule, and prioritize
activities, functions, and assignments.
Ability to perform research and prepare publications and
promotional literature and ability to effectively gather, organize,
and disseminate information and data.
Ability to develop and implement public information and to
market established or newly developed programs, plans, and
Ability to prepare and deliver speeches, slides, and video
presentations for the community, businesses, and other
Ability to establish and maintain successful working
relationships with superiors, peers, government officials,
community organizations, business leaders, and the news media.
Ability to make decisions in accordance with established
practices and procedures and to speak on behalf of the division and
Excellent human relations skills.
Demonstrated ability to effectively organize and present
information, both orally and in writing.
Demonstrated ability to prepare speeches as directed by the
Superintendent of Schools.
MINIMUM EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS
Bachelor’s Degree in public relations, journalism,
communications, mass communications, business education or related
fields required. Master’s Degree and/or APR certification
preferred. Extensive experience in public relations and
communications and training in crisis/emergency communications.
Minimum of three-five years of experience in the areas of public
relations, communications, journalism, management, or a combination
of these areas in the public or private sectors or any equivalent
combination of education and experience that would provide the
noted knowledge, skills, and abilities.
Work requires normal physical effort associated with working in
an office environment.
Work involves exposure to normal, everyday risks.
Work is performed in an office setting as well as throughout the
school division and school community. Work is frequently subject to
deadlines and requires attendance at weekend and evening meetings
held locally and throughout the state and involves all employee
groups and broad-mandated programs. Additionally, work requires
continuous professional development in the areas of communications,
media, community, and public relations.
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