Director, Business Solutions MARTECH
Location: Chesapeake
Posted on: June 23, 2025
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Job Description:
The Director, Business Solutions – Marketing & E-Commerce is a
key leadership role within the IT department, responsible for
developing and delivering innovative technology solutions that
drive digital marketing and e-commerce strategies. This senior
position requires a unique blend of technical expertise, business
acumen, and industry knowledge to align technology capabilities
with business objectives across marketing, merchandising, and
e-commerce functions. Principal Duties & Responsibilities: Provide
strategic direction and leadership for the planning, development,
and execution of marketing technology (MarTech) and e-commerce
solutions that enable data-driven marketing, personalized customer
experiences, and optimized online sales channels. Collaborate
closely with marketing, merchandising, analytics, and business
stakeholders to understand requirements, identify opportunities,
and translate business needs into robust technical solutions.
Oversee the selection, implementation, and integration of
best-in-class MarTech platforms, e-commerce systems, data
management tools, and related technologies to support omnichannel
marketing strategies and online sales growth. Lead a team of
engineers, developers, and technical specialists in designing,
building, and maintaining high-performance, scalable, and secure
marketing and e-commerce applications and platforms. Apply data
science and analytics capabilities to extract insights from
customer data, measure marketing effectiveness, and optimize
digital experiences and conversion rates. Establish technology
standards, best practices, and governance frameworks to ensure data
integrity, system interoperability, and compliance with security
and privacy regulations. Manage technology budgets, resource
allocation, and vendor relationships within the marketing and
e-commerce technology domain. Stay current with emerging
technologies, industry trends, and best practices to drive
continuous innovation and improvement in marketing and e-commerce
capabilities. Minimum Requirements: Education: Bachelor's degree in
Computer Science, Information Technology, or a related technical
field; advanced degree preferred. Experience: 10 years of
progressive experience in technology leadership roles, with a
strong focus on marketing technology (MarTech) and/or e-commerce
solutions. Skills: Extensive knowledge of MarTech platforms (e.g.,
marketing automation, customer data platforms, personalization
engines), e-commerce systems, data management tools, and related
technologies. Proven expertise in data science, analytics, and
leveraging customer data to drive marketing optimization and
personalization. Solid understanding of digital marketing
strategies, e-commerce operations, and omnichannel customer
experience principles. Excellent problem-solving, analytical, and
decision-making abilities, with a keen eye for identifying and
capitalizing on opportunities. Strong leadership, communication,
and stakeholder management skills, with the ability to influence
cross-functional teams and translate technical concepts to
non-technical audiences. Experience leading and mentoring
high-performing technology teams in an Agile development
environment. Familiarity with industry standards, regulations, and
best practices related to data privacy, security, and compliance.
Retail or e-commerce industry experience is highly desirable.
Keywords: , Norfolk , Director, Business Solutions MARTECH, IT / Software / Systems , Chesapeake, Virginia
