Breastfeeding Peer Counselor

Company: DHRM
Location: Suffolk
Posted on: April 6, 2026

Job Description:

Title: Breastfeeding Peer Counselor State Role Title: Direct Service Associate II Hiring Range: $16.25 - $18.00 Pay Band: 2 Agency: Virginia Department of Health Location: WESTERN TIDEWATER HQ Agency Website: www.vdh.virginia.gov Recruitment Type: General Public - G Job Duties The Western Tidewater Health District WIC Program is seeking an enthusiastic qualified individual to work in our WIC Office as a Breastfeeding Peer Counselor to provide breastfeeding information and assistance to WIC clients. This is a WAGE position. This position is based in Suffolk but the Western Tidewater WIC Program services the City of Franklin, the City of Suffolk, Isle of Wight County, Southampton County as well as Pughsville and may be required to work at the other offices within the district on occasion. Breastfeeding Peer Counselors promote breastfeeding among WIC participants, attend local, regional, or state breastfeeding promotion, support training when possible and operate within the BFPC scope of practice as defined in the WIC Breastfeeding Curriculum. This position participates in multidisciplinary team case conferencing to develop and implement WIC participant service plans and may represent Local Agency and WIC on interdisciplinary workgroups, taskforces, or coalitions. The ideal candidate will provide breastfeeding information and assistance to WIC clients. Typical Duties: 1. Provides breastfeeding encouragement, information, and counsel to prenatal and breastfeeding participants. 2. Provides anticipatory education about the normal course of breastfeeding. 3. Conducts support group meeting and assists the nutritionist with individual and other group sessions. 4. Contacts participants at predetermined intervals per WIC policy to provide counsel, encouragement, and information to maintain lactation. Available to participants outside of usual clinic hours and the WIC clinic environment and identifies problems or potential problems necessitating referral to the nutritionist, or WIC Designated Breastfeeding Expert (DBE). 5. Recruits participants to attend nutrition education classes by making clinic, telephone, and/or mail contacts. 6. Maintains logs of patient contacts, completes monthly activity reports and other health department forms as required utilizing the Crossroads system. 7. May plan and participate in community outreach events for WIC participants, particularly during Breastfeeding Awareness Month. Plans local agency breastfeeding promotion events and creates and maintains a breastfeeding-friendly environment. 8. Performs other duties as assigned by supervisor. The selected candidate will have successfully breastfed an infant for at least 6 months. The selected candidate will demonstrate the following: Working Knowledge of: • Basic human lactation. • Breastfeeding practices • Various positioning techniques. • Basic breastfeeding management. • Manual expression of breast milk. • Collection and storage of human milk. • Good communication skills. Ability to: • Instruct in a group and individual setting • Recognize problems related to breastfeeding and make appropriate referrals/interventions. WAGE employees are subject to the following conditions of employment: • Wage employees serve at the will and pleasure of the appointing authority. • Continuing employment is based on available funding and business need. • Wage employees are not covered by the provisions of the Virginia Personnel Act. Therefore, they are not eligible for benefits which are provided to salaried employees, such as leave credits, holiday pay, insurance, access to the grievance procedure, etc. • Wage employees are paid only for the hours they actually work. • Virginia state law currently requires that agencies not permit wage employees to work in excess of 29 hours per week on average over the course of a year. Wage employees may not work for VDH beyond 1,500 hours during the period of May 1 – April 30 of the following year (the Standard Measurement Period). • Once a wage employee works the maximum of 1,500 hours during the Standard Measurement Period, the employee may be rehired as a wage employee of VDH only after the next Standard Measurement Period has begun. • Wage employees are eligible to apply for all classified positions for which recruitment has been initiated, including those limited to State Employees Only. • If a wage employee becomes employed in a classified position, he/she will be eligible to purchase retirement credit for the time worked as a wage employee. VDH requires all Health-Care Personnel (HCP) to provide documentation of immunization or evidence of immunity to the following: hepatitis B, measles, mumps, rubella, and varicella; a one-time dose of tetanus, diphtheria, and pertussis (Tdap) vaccine regardless of the interval since the last dose of tetanus-diphtheria (Td) vaccine was administered (Td or Tdap boosters shall be received every 10 years); and the current year's seasonal influenza vaccination. This is a RESTRICTED position, which is solely funded by the Federal WIC Grant for a year period ending September 30th. The availability of funding is scheduled for review annually and periodically thereafter. Continued employment is contingent on the continued availability of funds. Minimum Qualifications • Basic human lactation. • Breastfeeding practices • Various positioning techniques. • Basic breastfeeding management. • Manual expression of breast milk. • Collection and storage of human milk. • Good communication skills. Instruct in a group and individual setting • Recognize problems related to breastfeeding and make appropriate referrals/interventions. Additional Considerations Current or former WIC participants preferred Special Instructions You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position. VDH accepts only on-line applications. Faxed, mailed, or e-mailed applications will not be considered. Applications are accepted until 11:55 p.m. on the job closing date. Applications and/or resumes should include relevant work history which indicates your qualifications for this position. Employment is contingent upon satisfactory results of a state and federal criminal history background check and the Department of Social Service’s Child Abuse and Neglect Central Registry check, U.S. HHSIG Exclusion List check, employment reference check and E-Verify. Other financial, credit, driving, background checks or completion of Statement of Economic Interests may be required for certain positions. It is the policy of the Commonwealth and VDH that all aspects of human resource management be conducted without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists); sex; color; national origin; religion; sexual orientation; gender identity or expression; age; veteran status; political affiliation; disability; genetic information; and pregnancy, childbirth, or related medical conditions. VDH employees have a shared Code of Ethics, which can be found in the bottom banner of our website: www.vdh.virginia.gov. If you have been affected by DHRM Policy 1.30 layoff and possess a valid Interagency Placement Screening Form (Yellow Card) or a Preferential Hiring Form (Blue Card), you must submit the card before the closing date for this position. The Card may be submitted with the state application as an attachment. As a V3 (Virginia Values Veterans) employer VDH Welcomes Veterans to apply! Supplemental Questions: You may be required to respond to position-specific questions at the end of this application. This information will help us evaluate your credentials and qualifications for the job. Failure to respond to any questions may disqualify you from further consideration. Contact Information Name: Priscilla Crocker Phone: 757-514-4769 Email: priscilla.crocker@vdh.virginia.gov In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019. Note : Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.

Keywords: DHRM, Norfolk , Breastfeeding Peer Counselor, Healthcare , Suffolk, Virginia