Senior Go-To-Market Manager
Company: Smithfield Foods
Location: Smithfield
Posted on: April 18, 2024
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Job Description:
If you are currently employed at Smithfield, please log into
Workday and submit your application through the Jobs Hub. A great
job-and a great future-awaits you at Smithfield Foods. We're an $18
billion U.S. food company with nearly 60,000 employees worldwide.
We're looking for motivated people who want to join our team and
grow lasting and meaningful careers with us. Join our family today.
Apply Now!Your OpportunityOur team members receive
industry-competitive salaries and are eligible for great benefits
packages: Competitive Pay: $114,500 - $167,750 annuallyAnnual Bonus
Earning PotentialComprehensive Health Insurance, Retirement
Benefits and MoreEducation benefit available to full and part-time
Smithfield team members on their first day of employment.Open to
moving? We will help! Ask about our Relocation Assistance
packages!In addition, we offer opportunities for career growth,
professional development, and tuition assistance. The position
summary states the general nature and purpose of the job.
Overall accountabilities are defined in this section. The Senior
Go-To-Market Manager will be responsible for the commercialization
of new innovative products for the Smithfield product portfolio.
This position requires a high level of energy and creativity and
must be able to guide multiple projects, meet deadlines, and lead a
broad spectrum of cross functional teams. This position requires an
in-depth understanding of Smithfield's new product development
process and a working knowledge of how product flows through each
channel of distribution (Retail, Deli, Food Service).Core
ResponsibilitiesNew Products and Business OpportunitiesDevelop new
products utilizing consumer, customer, competitor and company
insights for new business opportunities.Organizational Management
Duties & ResponsibilitiesGuide the new product introduction process
throughout the development phase and launch.Lead cross functional
units across Marketing, Sales, Operations, Category Management,
Trade and Business Management to commercialize new products,
ensuring effective speed to marketEffective project management -
balancing those which can be realized in a short time frame as well
as long term, strategically significant projectsProject
prioritization based on business case and size of prizeAbility to
garner resources to eliminate project unknowns and solve
Go-To-Market barriersIdentify areas of improvement in the
end-to-end development of innovation to drive better decision
makingIdentify trends and opportunities within various channels of
business and help design initiatives to capitalize on category
trendsLead development of new initiatives including: identification
of unmet consumer needs, trends, new product platforms, and
commercial strategy.Effectively engage and build relationships
across the matrix organization and senior leaders as well as with
external partnersInspire, lead and influence cross functional
teams, internal stakeholders and customers for distributive new
product initiativesEvaluate progress against plan and recommend
corrective action as neededUtilize established tools to collaborate
with key cross-functional partners on development of volume
forecasts on new products and key financial inputs.Lead the
development of compelling retail selling materials for new product
launches.Work directly with cross functional team by providing
project details and analytical support to assist in tracking market
performance of innovation launches.Consumer Communication and
Product LaunchManage Marketing teams on consumer communication,
timing and product launch.Innovation and Strategic Plans
PortfolioTrack and prioritize all innovation and strategic plans
across the portfolio. The above statements are intended to describe
the general nature and level of work being performed by people
assigned to this job. They are not intended to be an exhaustive
list of all responsibilities, duties, and skills required of
personnel so classified. May perform other duties as assigned.
Qualifications To perform this job successfully, an individual must
be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge,
skill, and/or ability required.
Reasonable accommodations may be made to enable individuals to
perform the essential functions . Bachelor's degree from an
accredited four-year college or university in Marketing, Business
Management, Research Analytics, or a related field and 8+ years of
experience, or equivalent combination of education and experience,
required.2+ years of demonstrated experience in team
management/development or project leadership is requiredMaster's
Degree, Preferred.Experience in positions of increasing
responsibility with a consumer-packaged goods company.General
understanding of consumer segmentation, need states and brand
positioning with the ability to apply learning in developing and
commercializing new product concepts.Direct marketing analytics
experience at a multi-channel company; special emphasis on branded
retail.Organized, efficient and able to manage creative processes
as well as grasp operational details and financial
strategies.Strong work experience grounded in leadership,
adaptation and interpersonal skillsNew product development
experience from concept development through successful launch which
includes generating ideas, writing and testing concepts,
prioritizing and defining projects, and determining
feasibilityExperience managing and working with marketing, sales,
trade planning and business development departments.Ability to
build strong business relationships and work collaboratively with
marketing peers.Ability to work well with others in fast paced,
dynamic environment.Ability to be respectful, approachable and team
oriented while building strong working relationships and a positive
work environment.Supervisory ResponsibilitiesCarries out
supervisory responsibilities in accordance with the organization's
policies and applicable laws.Responsibilities include interviewing,
hiring, and training employees; planning, assigning, and directing
work; appraising performance; rewarding and disciplining employees;
addressing complaints and resolving problems.EEO/AA
InformationSmithfield is an equal opportunity employer committed to
workplace diversity. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, national origin, age, gender
identity, protected veterans status, status as a disabled
individual or any other protected group status or non-job
characteristic as directed by law.If you are an individual with a
disability and would like to request a reasonable accommodation for
any part of the employment selection process, please call us at
757-357-1595.Salary Range$114,500.00 - $171,500.00
Keywords: Smithfield Foods, Norfolk , Senior Go-To-Market Manager, Executive , Smithfield, Virginia
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