Manager, Corporate Communications-Internal Communications-Hybrid

Company: Sentara
Location: Norfolk
Posted on: January 24, 2023

Job Description:

City/StateNorfolk, VAOverviewWork ShiftFirst (Days) (United States of America)Sentara Healthcare is currently seeking a full-timeManager, Corporate Communications/PR-Internal Communications-Hybridfor Sentara Healthcare Corporate OfficeJob Summary:The Corporate Communications/Public Relations Manager is responsible for driving brand awareness and engagement amongst key internal and external audiences across the Sentara Healthcare enterprise. This person will further develop the organization's voice, clearly communicating the company's brand and strategy in a manner that reaches and appeals to target audiences, facilitating interest, engagement, buy-in and advocacy in the company's strategic initiatives. Overall, this role helps drive the promotion and protection of the organization's brand reputation.Manager over Internal/Executive Communications:This particular role will lead the enterprise-wide internal communications practice in alignment with organizational mission, values, strategic plan and annual goals. S/he also will serve in a professional and advisory role to lead communications for company-wide strategic initiatives as well as initiatives impacting a specific region, division, or segment of the company. Key Focus Areas:

• Leads communications support for Executive Leadership Team, providing strategic counsel and serving as a ghostwriter and developing individual voices/personas - media interview prep, quotes, letters, emails, presentations, speeches, white papers, bylined articles, thought leadership
• Partner with HR on internal and team member communications around change management initiatives and/or other issues; employee engagement & advocacy; internal brand voice management
• Collaborate with Chief Diversity Officer around D&I strategic plan/comms
• Collaborates closely with the Marketing & Government Relations team to ensure coordination around related strategic initiatives, activities, plans, events, branding, etc.Additional responsibilities:* Crisis communications/issues mitigation* Brand reputation* Strategic communications planning* Media relations* Social Media* Familiarity w/ CRM; utilizes various technologies & tools to execute* Demonstrates experience in data analytics, developing budgets, resource allocation, ROI* Tracks campaign performance/sets metrics/implements best practicesRequired Education:
  • Required: Bachelor's Degree
  • Master's degree preferred in business, marketing or communications.Job Requirements:
    • Required: Eight to ten years of progressively advancing communications and marketing experience.
    • Demonstrated leadership skills with experience in or aptitude for management of professional level staff.
    • Experienced in leading initiatives across divisions in a complex organization. Proven experience in successfully serving in an advisory role to senior leadership.
    • Self-disciplined with strong project management skills, solid analytical problem-solving skills, great attention to detail and ability to handle and prioritize multiple projects simultaneously.
    • Gifted abstract and creative thinker with proven ability to learn new concepts, information and technologies.Sentara Benefits:Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, https://www.sentaracareers.com/explore-sentara/benefits/Join our team, where we are committed to quality healthcare, improving health every day, and provide the opportunity for training, development, growth!Job SummaryThe Corporate Communications/Public Relations Manager is responsible for driving brand awareness and engagement amongst key internal and external audiences across the Sentara Healthcare enterprise. This person will further develop the organization's voice, clearly communicating the company's brand and strategy in a manner that reaches and appeals to target audiences, facilitating interest, engagement, buy-in and advocacy in the company's strategic initiatives. Overall, this role helps drive the promotion and protection of the organization's brand reputation.
      
      Leads enterprise-wide communications practice in alignment with organizational mission, purpose, values, strategic plan and annual goals. Serves in a professional and advisory communications role for company-wide strategic initiatives as well as initiatives impacting a specific region, division, or segment of the company. Leads proactive issues identification and reactive issues mitigation and offers strategic counsel to leadership. Collaborates with key internal department leaders to provide strategic change management communications and ensure enterprise-wide awareness and coordination around strategic initiatives and brand.
      
      Additional qualifications: Master's degree preferred in business, marketing or communications. Eight to ten years of progressively advancing communications and marketing experience. Demonstrated leadership skills with experience in or aptitude for management of professional level staff. Experienced in leading initiatives across divisions in a complex organization. Proven experience in successfully serving in an advisory role to senior leadership. Self-disciplined with strong project management skills, solid analytical problem-solving skills, great attention to detail and ability to handle and prioritize multiple projects simultaneously. Gifted abstract and creative thinker with proven ability to learn new concepts, information and technologies.Qualifications:BLD - Bachelor's Level Degree (Required), MLD - Master's Level DegreeRelatedSkillsSentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.
      In support of our mission "to improve health every day," this is a tobacco-free environment.

Keywords: Sentara, Norfolk , Manager, Corporate Communications-Internal Communications-Hybrid, Executive , Norfolk, Virginia