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Associate Brand Manager

Company: The Judge Group
Location: Norfolk
Posted on: November 19, 2021

Job Description:

Location: Norfolk, VASalary: negotiableDescription: Our client, a stellar food manufacturing company, is currently seeking an experienced Associate Brand Manager. Strong compensation, benefits package, team, culture, career path, and portfolio of brands! Relocation assistance offered.In this ABM position, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing the portfolio of brands, you will collaborate cross-functionally across the company with sales and operations to deliver the best product to their customers and consumers. You will be accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation.

Responsibilities include "Product" (quality, innovation, packaging), "Place" (channel strategies and distribution), "Price" (pricing strategy and implementation), and "Promotion" (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans. Core Responsibilities Brand Management Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand Responsible for brand budget --- Ensures Legal approval of all documents, contracts and materials that touch external stakeholders --- Develops market and competitive analysis leveraging syndicated and propriety data Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail Advertising and Promotion Management Manages agency relationships and leads the preparation for internal and external brand presentations Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts Ensures the most motivating messaging reaches target consumers Collaborates with sales to develop strategic partnership activities with key retail partners Innovation Management Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential Partners with other functional areas to quickly bring viable new products to market Identifies opportunities for growth and cost improvement Commercializes line extensions that can be launched within 12 months

Qualifications: --- Bachelor's Degree from a regionally accredited four-year college or university in Marketing or closely related field and 3+ years' relevant experience--- MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred. --- Experience managing a budget for a brand and working in a cross-functional environment--- Experience working with syndicated data. --- Strong quantitative and analytical skills --- Experience commercializing new products and line extensions --- Strong communication and interpersonal skills required. --- Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company --- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment. --- Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required. --- Up to 15% travel may be required for this position --- Ability to work well with others in fast paced, dynamic environment. --- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environmentJoin this highly successful marketing team with exceptional brands in all of our refrigerators and freezers! Please send qualified resume to: Contact:This job and many more are available through The Judge Group. Find us on the web at

Keywords: The Judge Group, Norfolk , Associate Brand Manager, Executive , Norfolk, Virginia

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