Member Marketing Strategy & Insights Director

Company: Anthem, Inc.
Location: Norfolk
Posted on: April 10, 2021

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice:

• No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don't worry - we still have your previous application(s) on file and you can still track your status by clicking on the "Track Your Job Application Status" button.
• Job Alerts - If you had previously registered to receive job alerts and wish to continue to receive these notifications, please re-register by clicking the "job alert" button.
• NEW! Didn't find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team! It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply Member Marketing Strategy & Insights Director Anthem, Inc. is an innovative company dedicated to total personal health by making insurance more accessible. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans - that's one in eight Americans.-- We're looking for a dynamic marketing leader to help us deliver on our vision for the member journey by developing and implementing innovative member digital and print communication solutions. Candidates must have experience building omni-channel marketing strategies, project plans and activating personalized communication programs that support customer journeys. Experience with campaign automation, journey mapping, copy writing (in a simple conversational tone) and data analytics background or strong experience in analyzing and measuring performance, is also preferred. This position requires a high level of attention to detail, highly motivated and self-driven team player with the ability to successfully partner with multiple departments in order to meet tight deadlines and execute flawlessly to achieve defined objectives. Primary Responsibilities
  • Build and oversee member digital communication solutions for Medical and Voluntary products within our Group Insurance organization
  • Serve as Team Lead for Client Consultant Marketing team
  • Identify and manage core governance practices to ensure aligned messaging
  • Serve as product owner for digital enrollment/plan selection platforms & CX capabilities, responsible for prioritizing the business application, refining backlog and collaborating with the project team & stakeholders to deliver business value.
  • Build integrated communication plans that drive results
  • Work with creative partners to develop messaging that is compelling and on-brand--
  • Partner closely with other member communication practitioners to deliver a seamless experience for our members
  • Develop business cases to drive investment and oversee financials--
  • Works closely with IT partners to plan and deliver capabilities--
  • Must have experience in healthcare, insurance and/or voluntary marketing (dental, life, disability, supp health)-- Qualifications
    • Requires BA/BS degree: 8+ years of experience, in some combination of marketing communications, marketing automation, customer experience, and project management (preferably within the healthcare industry)
    • Expert knowledge of digital and direct marketing channels and practices
    • Ability to leverage strong critical thinking and analytics to develop data-driven strategies and evaluate performance.--
    • Strong presentation skills, as well as the ability to visually represent complex ideas in a simplified way
    • AEM, Salesforce Marketing automation experience/knowledge preferred We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
      
      Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at ability@icareerhelp.com for further assistance. *WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

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