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Director Proposal Strategy

Company: Anthem, Inc.
Location: Norfolk
Posted on: February 23, 2021

Job Description:

Welcome to the Anthem Careers site! We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay connected with Anthem. Here are a few of the updates you may notice:

  • No more profiles! We no longer require you to create a log in and password to apply for a job and you won't be able to access previously created profiles, but don't worry - we still have your previous application(s) on file and you can still track your status by clicking on the "Track Your Job Application Status" button.
  • Job Alerts - If you had previously registered to receive job alerts and wish to continue to receive these notifications, please re-register by clicking the "job alert" button.
  • NEW! Didn't find a job that is right for you? Join a Talent Network to stay informed on news and job opportunities with the Anthem Team! It is important that you apply using an email address which is unique to you and not shared with a friend, relative, spouse, or significant other. Our recruiting system uses your email address as your unique identifier. If you apply with a shared email address, your application will overwrite any previous applicant record with the same email address. Additionally, please ensure that you use a valid email address, free from typos, as there are a variety of communications which may be sent to the email address with which you apply Location: Norfolk, VA
    Job Family: Marketing
    Req #: PS43327-Virginia%20Beach
    Date Posted: Jan 27, 2021 Your Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company. Location : This is an office based position role and can be in any of the Anthem's major locations . Indianapolis, IN and Virginia Beach, VA are preferred Responsible for Market and Competitive Intelligence (MCI) and Data Analytics for Anthem's Government Business Division (GBD). Leads a team of 10+ associates to provide information and insights to enhance our competitive position in the Medicaid, Medicare, and Federal Government Services business segments. The team's efforts directly support Government Business growth strategy and capture including Medicaid and FGS RFPs and Medicare bids. Primary duties include:--
    • Conducts and communicates regular market and competitor analyses to inform decision-making and drive competitive advantage in opportunities
    • Must be able to synthesize vast sources of detailed data into concise, actionable presentation materials to senior leaders
    • Conducts in-depth strategic/market research. Provides analytical and strategic development support including the analysis and synthesis of business technical and government documents with a high attention to detail
    • Conducts "deep dive" analysis of scoring information and competitor RFP responses to support future improvements and mining of competitor capabilities
    • Identifies, evaluates, develops, and tracks pipeline of growth opportunities across multiple GBD lines of business (including but not limited to Medicaid and FGS)
    • Produces wide range of daily, weekly, monthly, quarterly, and ad hoc reports and communications to a variety of internal audiences, including industry and competitor news, trends, competitor capabilities, opportunity updates, earnings/SEC material analyses, and pipeline reports
    • Provides and updates growth pipeline source data and talking points to inform quarterly earnings calls and other investor-facing activities
    • Conducts external competitive intelligence via secondary research and work with various internal stakeholders in the health plans, government relations, product, business development, and other SMEs to gather and disseminate knowledge and ensure it is incorporated into RFP responses, growth planning and product development efforts
    • Coordinates RFP protest activities working closely with legal counsel
    • Develops and continually improves numerous interconnected libraries and databases to track ours and competitors' RFPs, submissions, capabilities, profiles, and varied other intelligence
      • Supports the Medicaid and Federal RFP process from pre-capture to post-submission
      • Pre-Capture phase: Monitor, research, and report on the competitive landscape of all health plans and growth opportunities for all markets
      • --Capture phase: Conducts a detailed competitive landscape review for the opportunity analyzing gathered intel from secondary research, local insights and a Win the Bid Survey; Develops SWOT in collaboration with local market and key stakeholders; Continues to monitor, research and report CI to the Capture team throughout the entire Capture phase; Focuses efforts on capability and proof point identification that ghosts the competition, meets the customer's objectives and solves customer pain points
      • --Live Bid phase: Conducts a refresh of detailed competitive landscape for the RFP kick-off; Provides key data points that reflect experience, performance and knowledge of the population and providing up to date membership counts by product and population; Focuses efforts on new CI that could provide a shift to the competitor landscape
      • Post-submission phase: Conducts an analysis of bid scoring to verify accuracy; Works with several members of the MCI team to conduct a CI Deep Dive of the competitor responses; Shares insights with GDs/SCDs/Health Plans in multiple forums and collaborates on gap and strength areas
      • Supports the Medicare bid process with a variety of market and competitive analyses including competitive landscape, AEP growth/sales reporting, value-added benefits analyses, enrollment reports, STAR ratings analyses, and other materials to assess and enhance competitive positioning
      • Works closely with senior management health plan leaders and broad cross-functional staff
      • Hires trains coaches counsels and evaluates performance of direct reports. Qualifications
        • BA/BS in Business Health Management Marketing Journalism Communications or a related field; 7 - 10 years of experience in business development proposal management or related including 7 years of management experience working knowledge of publicly funded health care programs project management experience; or any combination of education and experience which would provide an equivalent background.--
        • MBA preferred.--
        • Ability to travel up to 15% of the time. Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions. Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem. EEO is the Law Please use the links below to review statements of protection from discrimination under Federal law for job applicants and employees. Anthem, Inc. is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you are an individual with a disability and require a reasonable accommodation to complete the application process, please email Human Resources at for further assistance. *WARNING : Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which may pose as legitimate companies. Please be advised that Anthem will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission here by selecting the 'Rip-offs and Imposter Scams' option. Anthem requires a completed online application for consideration of employment for any position.

Keywords: Anthem, Inc., Norfolk , Director Proposal Strategy, Executive , Norfolk, Virginia

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