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Membership and Wellness Director

Company: Corus Entertainment
Location: Norfolk
Posted on: February 23, 2021

Job Description:

Blocker Family YMCA, 312 W Bute St, Norfolk, Virginia, United States of America Req #1580 Tuesday, February 16, 2021 The Y is a dynamic and diverse human service organization committed to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. MEMBERSHIP AND WELLNESS DIRECTOR BLOCKER FAMILY YMCA Take the next step in your career with this rewarding opportunity to join the YMCA of South Hampton Roads, as Membership and Wellness Director, in Norfolk, Virginia. You will love the city of Norfolk, with great schools, and convenient shopping centers and restaurants. The beach resort area of Virginia Beach is only miles away. The Outer Banks, NC are only a short drive away. WHY WORK FOR THE YMCA OF SOUTH HAMPTON ROADS? The Y is a dynamic and diverse human service organization committed to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. The Y is a team effort, right down to our members. The care and concern we show for our members is our success gauge. In order to maintain our success, we must recruit and hire the best employees in the country. The Y commits itself to doing so by providing our employees competitive wages, benefits and opportunities for advancement through our training programs and internal promotions. The YMCA of South Hampton Roads is recognized as a cutting-edge leader in the YMCA movement. The association serves the communities of Chesapeake, Norfolk, Portsmouth, Suffolk, Franklin, South Boston Virginia Beach, the Eastern Shore of Virginia, as well as the Outer Banks, Barco and Elizabeth City in North Carolina. Our facilities consist of 23 Family Centers, 2 satellite fitness centers, 2 regional day camps, 1 resident camp, and a nine-hole golf course operating a successful First Tee program. The YMCA of South Hampton Roads is committed to the development of staff leadership. In addition to a robust benefit program, training is provided to secure a promising future for our employees and the Y. Our association strongly supports staff development and encourages membership in the nation's largest active chapter of YMCA Professionals Network (YPN). Excellent benefits package includes membership, competitive pay, generous time off, health benefits and an industry leading retirement plan. POSITION SUMMARY: Directs all aspects of member engagement including the leadership of the member services and wellness floor teams. Develops, plans, and implements internal communication procedures to further engage the members in the facility. Develops and follows new procedures and methods within Association guidelines to achieve strategic goals. Assists the Executive Director in the development of family-centered programs and provides a leadership role in the Annual Fundraising Campaign and key family center initiatives. ESSENTIAL FUNCTIONS: Division of Duties: 80% Leadership and supervision of the membership, personal training and wellness staff 10% Association and family center meetings and branch manager on duty shifts 10% Center Annual Campaign support Priorities:

  • Responsible for development and execution of personal training, membership, group exercise, Regymen and marketing budgets for the Blocker Norfolk Family YMCA
  • Responsible for development and execution of Personal Training and Health & Wellness association goals
  • Support the recruitment of new members and retention of existing members through the creation of successful marketing plans and strategies to achieve financial goals of the family center
  • Supervision of all aspects of Membership and Wellness departments at the Blocker Norfolk Family YMCA The Membership and Wellness Director must understand and be willing to learn the necessary skills required for the successful completion of duties including: Budget and Financial Performance
    • Participates in the planning of the annual budget; manages and implements the approved budget for membership and health and wellness, and takes appropriate action to correct negative variances
    • Prepares marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal or change to Implements all marketing plans and sales campaign strategies to ensure Membership and Personal Training revenue goal achievement
    • Meets expectations of corporate membership growth and retention Program Development and Membership Engagement
      • Implements sales and membership strategies that support recruitment of new members and retention/engagement of existing members including achievement of prospect closing ratios, 13-month retention goals and membership revenue goals
      • Leads the center's member engagement initiatives to achieve the Centers 13-month retention and net promoter score goals
      • Implements an external communication plan to promote Y membership and programs in order to achieve budget goals
      • Promotes program and membership enrollment in interactions with existing and potentialmembers to meet Center budget and participation goals
      • Builds and maintains relationships with Corporate partners and manages the center's group sales including ASYMCA Initiative memberships
      • Develops and leads internal procedures to connect new and existing members with a personal trainer to enroll into a wellness program
      • Ensures safety, cleanliness and function of Wellness Center fitness floors and equipment Team Performance Toward Organizational Goals
        • Recruits, hires, develops, schedules and leads personnel and volunteers as needed
        • In partnership with Association leadership, reviews and evaluates staff performance and implements strategies to train and motivate staff
        • Coordinates marketing efforts to maximize program enrollment and provides ongoing support to Program Directors on related issues
        • Coordinates effective communication plans with department heads to increase the percentage of members participating in additional programming
        • Follows all standards, policies and procedures as established by the YMCA of South Hampton Roads, including Employee Code of Conduct, Child Abuse Reporting and Prevention, emergency procedures; YMCA COVID-19 sanitation and standards, and required program records Professional Development
          • Adheres to all policies, guidelines, rules, and best practices as outlined by the YMCA of South Hampton Roads or as directed by supervisor
          • Attends Membership Wellness Cabinet Meetings
          • Incorporates the five core values of caring, honesty, respect, responsibility and faith into all aspects of YMCA programs
          • Attends trainings and meetings as required
          • Assists in all areas as assigned LEADERSHIP COMPETENCIES :
            • Communication & Influence
            • Developing Self & Others
            • Engaging Community QUALIFICATIONS:
              • Bachelor's degree in a related field preferred or equivalent combination of education and experience
              • Currently holds or achieves a nationally accredited personal training and Regymen certifications within 12 month of start date
              • Previous supervisory experience in customer service preferred including five or more years of experience managing personnel
              • Exceptional verbal and written skills.
              • Previous supervision of a 1500 membership unit YMCA or equivalency preferred
              • Previous management of budget exceeding $500,000
              • Demonstrated track record of generating leads and closing sales
              • Strategic planning and tactical execution experience that results in achievement of goals
              • Excellent personal computer skills and experience with standard business software
              • Must be able to work flexible hours including evenings, weekends and holidays
              • Ability to relate effectively to diverse groups of people from all social and economic segments of the community -- OUR CULTURE: Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.We are welcoming: we are open to all. We are a place where you can belong and become.--We are genuine: we value you and embrace your individuality.--We are hopeful: we believe in you and your potential to become a catalyst in the world.--We are nurturing: we support you in your journey to develop your full potential.--We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you. ENVIRONMENTAL FACTORS, PHYSICAL REQUIREMENTS:
                • Continuous operations requiring attention to detail and multi-tasking
                • Lift and pull up to 50 pounds
                • Stand or sit for long periods of time
                • Physically able to successfully complete required certifications
                • Perform the duties of direct reports ACCOUNTABILITY: Accountable for completion of assigned goals as measured by the number of people served, cause driven measures, service satisfaction scores, operating results, and supervisor evaluation of assigned duties. BACKGROUND CHECKS: An offer of employment is contingent upon receipt of satisfactory results to meet minimum requirements of the position. They may include criminal background and reference checks, E-Verify, drug test, driver's license record, and/or a Child Protective Services Check (CPS). Additional driver's license check, CPS, criminal background check, alcohol, and/or drug testing may be required to be processed in the future in order to meet and/or maintain the requirements of this position. TO APPLY: Closing date of application is Sunday, February 21, 2021. On the YMCA of South Hampton Roads Job Opportunities Page, at submit online application. Cover letter, resume and references should be uploaded in one document. Internal Candidates - Currently active employees of the YMCA of South Hampton Roads should apply through Careers on the Employee Dayforce Account. Cover letter, resume and references should be uploaded in one document. The YMCA of SouthHampton Roads is an Equal Opportunity Employer.--In order to provide equal employment and advancement opportunities to all individuals, employment decisions at YSHR will be based on merit, qualifications, and abilities. YSHR does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or genetics. Please Note: Requirements, skills, and abilities described above are representative of those that must be met by an employee to successfully perform the essentialfunctions of this position with or without reasonable accommodation. In no instance, however, should the duties, responsibilities, and requirements be interpreted as all-inclusive .
                  • Blocker Family YMCA, 312 W Bute St, Norfolk, Virginia, United States of America

Keywords: Corus Entertainment, Norfolk , Membership and Wellness Director, Executive , Norfolk, Virginia

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