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Manager Customer Development and Marketing

Company: Sentara
Location: Norfolk
Posted on: November 23, 2022

Job Description:

City/StateNorfolk, VAOverviewWork ShiftFirst (Days) (United States of America)Sentara Healthcare is currently seeking a full-timeManager, Customer Development and Marketingfor Sentara Healthcare Corporate OfficeJob Summary:Responsible for the planning, development, implementation and management of the Sentara brand. Leads teams responsible for developing, managing and implementing customer acquisition and retention marketing strategies that generate new revenue and enhance existing revenue streams in alignment with the company strategic plan. Leads teams that introduce new transformational products to market by connecting new initiatives with target market segments. Serves in a communications role to support company-wide strategic initiatives as well as initiatives impacting a specific region, division, or segment of the company. Oversees campaign forecasting and media mix, lead generation and customer acquisition, customer fulfillment and retention, and tracks campaign performance. Supports the CRM strategy and roadmap. Utilizes various technologies and tools to execute on the CRM strategy for segmentation and predictive modeling, prospecting, lead generation, customer acquisition, and customer development. Demonstrates experience in financial analysis, data analytics, developing budgets, resource allocation, ROI, and financial impact studies.Proven leadership skills in management of professional level staff. Demonstrated experience in brand management, strategic marketing planning, marketing analysis, digital marketing, strategic communications, financial analysis, and budget planning and management. Knowledge of health care delivery is desired.Required Education:Required: Bachelors in business and/or marketing with eight to ten years experience leading a strategic marketing organization. Master's degree preferred.Job Requirements:Required: 8 years Strategic MarketingRequired: 8 years Strategic PlanningSentara Benefits:Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, SummaryThe Medicare Marketing Development Manager is responsible for managing, coordinating and working collaboratively with multiple departments and external agencies on the development and expansion of managed care product lines. Formulates and recommends policies and procedures on marketing, advertising and the development of plan products. Develops and executes plans and action strategies to penetrate Virginias Medicare market. Understands and analyzes existing member groups and target key areas for growth opportunities. Develops community relations and other key external contacts. Assists in development of product improvements or new products by remaining current on industry trends, market activities, and competitors. Tracks and reports product key performance indicators.Qualifications:BLD - Bachelor's Level Degree (Required)Strategic Marketing, Strategic PlanningSkillsActive Learning, Active Listening, Communication, Complex Problem Solving, Coordination, Critical Thinking, Judgment and Decision Making, Microsoft Office, Monitoring, Persuasion, Project Management, Service Orientation, Social Perceptiveness, Technology/Computer, Time Management, Troubleshooting, WritingSentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.
In support of our mission "to improve health every day," this is a tobacco-free environment.

Keywords: Sentara, Norfolk , Manager Customer Development and Marketing, Advertising , Norfolk, Virginia

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