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Director of Marketing & Branding

Company: Old Dominion University
Location: Norfolk
Posted on: November 19, 2021

Job Description:

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button. If you would like to--bookmark this position for later review, click on the Bookmark link. If you would like to print a copy of this position for your records, click on the Print Preview link. This position is responsible for enhancing the University's image by developing and overseeing University-wide branding and marketing initiatives for all platforms and channels, including: print, TV commercials, online videos and social media. Other duties include: provides guidance and support for the development of an integrated marketing plan involving marketing strategy, advertising, publicity, and marketing research and associated marketing collateral; provides supervision to a full-time Marketing Coordinator, a full-time and part-time Photographer, a full-time Senior Marketing Specialist, part-time student workers, as well as, provides direction to marketing, advertising, media buying, branding, digital media, design and video consultants and to marketing professionals across the university. This position must manage sensitive issues and navigate crisis communications in a highly responsive and collaborative manner and will serve as University spokesperson and emergency communicator in absence of the AVP and the Executive Director. Type of Recruitment General Public Minimum Qualifications Master's degree in marketing, advertising, communications, business administration or other related field, or an equivalent combination of education and experience. Considerable experience with brand marketing/communications in a professional setting. Considerable experience in copywriting and/or developing creative content for marketing or advertising campaigns. Considerable experience training and supervising staff. Demonstrated considerable knowledge of branding/marketing and communications tactics and strategies. Demonstrated considerable knowledge of advertising mediums, tactics, and operations. Demonstrated considerable knowledge of marketing, advertising, media buying, branding, digital media, design and/or news media video processes and production. Four + years of video storytelling experience for web and/or broadcast. Extensive video package scripting and research skills for broadcast/video production. Thorough understanding of online video products, tools, and specifications. Demonstrated exceptional oral and written communications skills. Demonstrated skill in using multimedia tools such as Adobe Creative Suite and PowerPoint to develop advertising or marketing campaigns, presentations, and/or copywriting. Demonstrated skill in working effectively in a team setting to achieve goals. Must be detail-oriented and highly organized with the ability to organize, prioritize and plan work. Develop partnerships and relationships with high-end marketing, media buying, and video production companies. Use sound research techniques to produce marketing content with a high degree of accuracy. Experience working in a fast-paced, deadline-driven environment. Demonstrated skills in developing and leading the creative vision for marketing, multimedia journalism, and documentary-style video storytelling. Produce and direct long and short form videos. Produce and direct content in partnership with both pre- and post-production, directors of photography, photographers, editors, sound, lighting and graphic artists. Ability to write scripts for a variety of target audiences. Direct professional and non-professional actors. Work with senior leadership to promote innovation in videos. Supervise video recordings. Must be a highly creative story-teller with the ability to make research topics compelling through use of b-roll and high-production values. Demonstrated ability to implement policies and procedures effectively within a decentralized setting. Demonstrated ability to cultivate and maintain effective relationships with departments, faculty, staff, and students within the University community. Demonstrated ability to use the web, video, news media and social networking sites for marketing purposes. Preferred Qualifications Some experience in higher education marketing. Some management experience in a University setting. Conditions of Employment Job Open Date 09/01/2021 Open Until Filled Yes Application Review Date 09/27/2021 Job Close Date Special Instructions to Applicants / Additional Materials Required Criminal Background Check The final candidate is required to complete a criminal history check. Department Information Equity Statement It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans and individuals with disabilities are encouraged to apply. Reasonable Accommodation Request If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141. Old Dominion University, located in the City of Norfolk in the metropolitan Hampton Roads region of coastal Virginia, is a state-assisted, Carnegie doctoral/research-extensive institution that serves its students and enriches the Commonwealth of Virginia, the nation, and the world through rigorous academic programs, strategic partnerships, and active civic engagement. Its 24,000 students, including over 6,000 graduate students, form a diverse and multicultural community in six academic colleges. Through a collaborative and innovative approach to education and research, the University focuses on student learning and addresses critical needs in the professions. ODU's programs are offered on the main campus, at higher education centers in the region, and at numerous distance learning sites. Required Documents

  • Resume
  • Cover Letter/Letter of Application
  • Contact Information for Professional References Optional Documents
  • Other Document
  • Media Portfolio
  • Writing Sample 2 Supplemental Questions Required fields are indicated with an asterisk (*). If you have questions:
    Staff and Administrative & Professional Faculty applicants, please contact the Department of Human Resources at (757) 683-3042 or .

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Keywords: Old Dominion University, Norfolk , Director of Marketing & Branding, Advertising , Norfolk, Virginia

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